M by Madonna line Coming In March At H&M

Madonna has created a line of clothing for retailer H&M (Hennes & Mauritz), the Swedish underwear-to-suits firm. The pop singer, who is known for her chameleon-like ability to reinvent her own look, follows in the steps of fashion industry heavyweights Stella McCartney, Victor & Rolf and Karl Lagerfeld in collaborating with the label. The 'M by Madonna' fashion line will reflect Madonna's timeless, unique and always glamorous style," H&M said in a statement. Her M by Madonna line, due to go on sale in March, will reflect her "timeless unique and always glamorous style", says a company spokesman. "Madonna has an impressive feel for fashion and trends. She was extraordinarily style conscious, passionate and was involved in even the smallest details of every design."

"I'm really happy with the results," says Madonna who described the design process as an "exciting and new creative challenge" for her. The 48-year-old Material Girl, already has a strong relationship with the brand. H&M provided an off-stage wardrobe for Madonna, her band and dancers for her "Confessions" world tour and the singer also designed a track-suit for the firm. A modeling campaign featuring the singer ran during her 'Confessions' world tour. There's no denying Madonna is the mother of reinvention.