Blonde Heiress, Paris Hilton, posing for the environment

What has Paris Hilton naked in the desert got to do with champagne? At Blondeheiress we are not entirely sure. Perhaps she thinks her new ad campaign promoting a new line of champagne-in-a-can from German company Rich Prosecco is "Hot". In addition to having her name associated with the canned bubbly, Paris also took things a step further and decide to participate in an ad campaign for the drink. She is nude, covered in gold spray paint, and sitting in the desert. The company web site Rich Prosecco states that 20% of sales of the bubbly range of alcohol will go to organizations helping people develop clean sources of drinking water. Rich Prosecco, is positioned as a starter drink for the evening and naturally comes in a can.

So you see, Paris being painted in gold completely nude, was a contribution and effort towards a good cause. The blonde heiress also put in a good word for the environment.
"I changed all the light bulbs to energy safe light bulbs and I'm buying a hybrid car right now," Hilton said, adding that she also turned off the lights at home, didn't leave the TV on or the water running when she left the home. "Little things that people can do every day to make a huge difference."

The socialite already has her own perfume, jewelry designs, shoe and bag line and a pop album.

Streaming Video To The Rescue

The TV writers strike may be a blessing in disguise. At Blondeheiress we are getting caught up with interesting shows we never had time to see and seeking out our interests thank to streaming video. Today NBC announced the private beta launch of streaming video site Hulu. Searching Sociey, Te Legacy a 1956, Alfred Hitchcock came up with fashion we love and a marvelous ending.

Brook Astor "Lady of Grace" Philanthropist Dies

The death of philanthropist Brooke Astor at the age of 105 has hit me profoundly. She was a women of class and her path was not always "easy" and she suffered many disappointments. As a role model to all women, nonetheless, she found her great satisfaction in personal restraint, public service, conversation, and nature. She lost many friends and family along her life's journey. Mrs. Astor living to 105 left the real life lesson to "girl everywhere" that yes, do everything you can to make your surfaces shine, but nothing enhances outer allure like the inner acceptance and appreciation of life on life's terms. Her approach to philanthropy in New York had an almost revolutionary effect on the way things were approached and done.

Mrs. Astor was all grace in action. She gave away nearly $200 million. Her life's motto summed up her generosity: "Money is like manure, it should be spread around."

Her funeral will be held on Friday. August 17, 2007 at 2:30 p.m. at St. Thomas Church on Fifth Avenue. For the first time in 150 years, New York does not have a "Mrs. Astor" as its social mentor. We shall all miss her, she had her own way she had a deep impact on society.